Recent studies show that Gen Zers are ditching Google for TikTok and Instagram.
Gen Z really is getting all their info from TikTok these days. Recent studies show that Gen Zers are ditching Google for TikTok and Instagram.
“[Gen Z] increasingly head to social media like TikTok for restaurant recommendations, directly to scaled aggregators like Amazon for retail, and Generative AI search like ChatGPT to get their homework done,” said Bernstein analyst Mark Shmulik.
According to Bernstein Research, 45% of Gen Z uses social media as their search engine instead of Google. Millennials are catching on too, but Gen Z leads the way in using platforms like TikTok to find what they need. In comparison, the survey shows about 35% of Millennials, 20% of Gen X, and less than 10% of Boomers use social media as a search engine.