JAY-Z: NFL Partnership Imminent

TeeRoy's 2 Cents:

  • It's a big deal for Jay-Z, considering Roc Nation Sports is only 11 years old. It's also a good look for the NFL, which needs a way to get the ratings back up.
  • Who knows what this "sweeping business partnership" will entail -- the sky's the limit.  
  • This is the same guy who rapped, "Tell the NFL we in stadiums, too."

NBC Sunday Night Football

NBC Sunday Night Football

Jay-Z is getting into business with the NFL.

Front Office Sports reports that league is about to sign a partnership deal with Hov’s Roc Nation Sports. Trades have called it a “sweeping business partnership.” 

Jay-Z’s group represents top athletes across multiple sports. If the NFL aligns with him, it gives the league access to Hov’s roster of talent and track record producing compelling content. 

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