TeeRoy's 2 Cents:
- It's a big deal for Jay-Z, considering Roc Nation Sports is only 11 years old. It's also a good look for the NFL, which needs a way to get the ratings back up.
- Who knows what this "sweeping business partnership" will entail -- the sky's the limit.
- This is the same guy who rapped, "Tell the NFL we in stadiums, too."
Jay-Z is getting into business with the NFL.
Front Office Sports reports that league is about to sign a partnership deal with Hov’s Roc Nation Sports. Trades have called it a “sweeping business partnership.”
Jay-Z’s group represents top athletes across multiple sports. If the NFL aligns with him, it gives the league access to Hov’s roster of talent and track record producing compelling content.