J. Cole’s sixth studio album The Off-Season is coming and he is opening the door into the project’s creation process with Applying Pressure: The Off-Season Documentary.
“This is the moment that a lot of your favorite rappers hit a crossroad,” J. Cole says in the teaser trailer. “Are you okay with getting comfortable? Did you leave no stone unturned creatively?”
The film explains why he named the album The Off-Season. Scott Lazer directed the film and Dreamville President Ibrahim Hamad and J. Cole himself are the executive producers.
J. Cole dropped a track last week.
"Told myself I would drop the album all at once," he wrote, on Twitter. "Sometimes you gotta say fuck it tho. New song tonight. 12 o’clock. “i n t e r l u d e” from The Off-Season."
J. Cole says his new album is his greatest body of work to date.
According to Cozz, it's Cole's best work ever.
"No cap though from what I’ve heard so far this cole best shit to date," tweeted Cozz, hyping up the anticipated drop.
J. Cole's The Off-Season album will be out on May 14th!
"Just know this was years in the making," he wrote. "My new album The Off-Season available everywhere 5/14."
It's been a bit since Cole's last album as he's been busy in other projects.
J. Cole expanded his Dreamville Records brand with Dreamville Ventures a media company, and Dreamville Studios a content studio.
“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music,” he said. “The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality.”
Dreamville co-founder Ibrahim Hamad also looked forward to the expansion.
“Dreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion,” he said.
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