Doja Cat made a splash during OneOf's first-ever auction.
During the green NFT marketplace auction, the superstar’s single edition crystal token was sold to the highest bidder for $188,888. OneOf, which was founded by Lin Dai, Josh James and Adam Fell, operates on the Tezos blockchain protocol, and Dojo's item served as the largest auctioned item in Tezos history. It even outsold JAY-Z’s auction on Sotheby's, which went for $139,000. The limited-edition token included an all-expense-paid flyway and VIP tickets to see the star on her next tour.
OneOf recently partnered with our 2021 iHeartRadio Music Festival, which took place over the weekend, and dropped one million free iHeartRadio Music Festival "poker chip" tokens, and a series of digital festival posters created by famed artist Cory Van Lew. Proceeds from the sales of the two drops went to Right Here, Right Now, a global climate alliance that works with United Nations Human Rights to advocate for urgent action to protect the rights of people around the world suffering from the impact of climate change.